Yo Soy Feliz

Yo Soy Feliz is a fabulous accessories and clothing store from Italy. Sporting stores in Positano and Naples-- or Napoli, as it's named in Italian-- Yo Soy Feliz lives up to the high fashion expectations associated with Italy, Europe, and high profile destinations such as Positano. 

This store offers everything from colorful clutches, statement and fun bracelets, bold rings, and jewelry to posh scarves, multicolored clothing, and adorable wallets. Basically, it's a girl's best friend because these pieces have the unique, admirable, and universally coveted ability to complete, upgrade, and enliven anything. And by anything I mean anything ever. 

Yo Soy Feliz shopfront in Positano

If your wardrobe chronically suffers from Permanent Winter Syndrome--ie you wear sweaters with no color and pants with no color and old boots with, yes, no color (and yes, I know it, you wear these monotonous or colorless pieces under dull and dreary colorless outerwear)--Yo Soy Feliz will provide the fashionista panacea that your clothing has been begging you for for, probably, ever. If you are like me and always ensure that, if nothing else, your outfit is at least colorful (and hopefully cute and desirably happy-making), Yo Soy Feliz will dazzle you with its matte-yet-colorful options. And if you call yourself professional, serious, and mature and need an extra little something--maybe an extra little push, or mouthwateringly tempting incentive--to break out of your White House Black Market/ J Crew/ Nordstrom's comfort zone, Yo Soy Feliz can provide you with one of the world's largest collections of upbeat, perky, and colorful accessories. While statement pieces cover the shop's shelves and tables, a plethora of slightly more reserved pieces also abound in the store.

Finally, Yo Soy Feliz will definitely make you feliz before, during, and after shopping. The "before" is because the anticipation of entering the store will simply brighten your day. The "during" is because you know that you are buying wonderful things that you will use and wear for a wonderfully long, wonderfully fashionable time. The "after" is because you will always remember that you bought such wonderful things for a wonderful low price (the fashion power rings I was raving about were 3 euros each!).

One word--COLORS, ladies and gentlemen,

In case you weren't sure, "yo soy feliz" means "I am happy" in Spanish. Spanish, however, has two different verbs that both mean "to be". One such verb has a more temporary and transient meaning that is used to express emotions, readiness, and one's current location--things that are fleeting and often do not have a long duration (ex: I am excited. She is here.).  The other "to be" verb is a more permanent verb that is used to portray descriptors, such as personality attributes, occupations, and physical appearances (ex: We are tall. I am a blogger.). Therefore, if one were to follow this pattern, one would use the more transient verb to say "I am happy"because an emotion is impermanent. The phrase "yo soy feliz", however, uses the other, more permanent verb in its title. I like to think that Yo Soy Feliz knows that its customers will simply become happier people upon shopping there; and that is the extent to which you will adore this shop. 

Be sure to check out Yo Soy Feliz on Facebook by Facebook searching "Yo Soy Feliz--Abbigliamento di tendenza".  Enjoy!